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  • Content Marketing Basics For SOLOPRENEURS 🤓
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So, what the heck is content marketing and why is it so essential these days for solopreneur businesses?
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It doesn’t really matter if your business is online or offline. People use the internet more than anything else to find information and to find you 😉
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The best way to make sure you are easy to find is to have plenty of CONTENT out there to do the MARKETING and selling for you
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Content marketing has three BASIC STEPS:
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1⃣ Provide valuable content
2⃣ Earn the trust of your audience
3⃣ Guide your audience to take action
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You can use a variety of formats for ONLINE content. Written content, audio, video, images, infographics, etc
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They are all great elements that can be used in your content marketing strategy 👍
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Content marketing means that you use informational and educational content to PROMOTE your business
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The idea is that other people will find your content. They’ll read, watch, or listen to it. They’ll learn from it. This helps them get to know you 😍
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More importantly, it helps to build TRUST. People want to do business with people that they know, like, and trust
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With people that they feel comfortable with. Content marketing can help you build that relationship 💓
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As with any other marketing method, the idea is to get out there in front of people who are interested in what you have to offer
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Your blog or website is, of course, one place that you use content marketing
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Credit: solopreneurdiaries.com
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#mbcsosmedcontent #mbcommunication #indoblognet #brandingagency #digitalagency #marketingagency #digitalmarketing #digitalbranding #digitalpromotion #jasaseo #seocoaching

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