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  • CONSUMERS LIKE CUSTOM CONTENT 😜
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As content marketing continues to become increasingly prevalent for brands and companies across all industries, leaders will need to find new ways to STAND OUT in the crowded content marketing space, right?? πŸ™ˆπŸ™ˆ
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And while many marketing departments are finding effective strategies through trial and error, recent research from Captora may hold the key to unlocking CONTENT MARKETING SUCCESS πŸ’°πŸ’°
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The research, published in an infographic on Mashable.com, revealed that 80 percent of decision makers prefer CUSTOM CONTENT to advertising. Furthermore, the study found that 61 percent of consumers are more likely to spend money at a company that provides custom content 😍😍
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In short, custom content as it relates to content marketing is any content that is created SPECIFICALLY for your target audience’s industry concerns or interests 😎😎
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This content is created with the PRIMARY PURPOSE of informing, educating or helping your audience understand, learn or accomplish something new, with a secondary purpose of increasing lead generation πŸ€—
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Credit: contentboost.com
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#mbcsosmedcontent #customcontent #consumer

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